Revlon began in 1932 when its three founders developed a new process for nail enamel using pigments instead of dyes. This process allowed them to develop opaque nail enamel in a variety of different shades. This was only the beginning of cosmetics from Revlon, which is now a multi-million dollar corporation with sales worldwide. Since its birth, Revlon has gone from nail enamel to thousands of other products including lipstick, foundation, powder, blush, eyeliners and shadows, mascara, fragrances, and much more. In addition, Revlon products are marketed under several other brand names such as Almay, Ultima, Colorstay, Colorsilk, and many more. In addition, Revlon has the Charlie fragrance line of colognes, cosmetic bags, and manicure kits.
In spite of having over 74 competitors in the cosmetics market, Revlon products have managed to remain leaders in the cosmetics and skin care industries. Perhaps this is due in part to the fact that cosmetics from Revlon as well as its flagship Almay are able to keep up with what the industry wants. Old colors are replaced with new, vibrant ones in new formulas in order to retain their customers. High end stores such as Macy’s display the products in the front of the store for customers to see as they enter, placing it alongside other high-end cosmetic brands.
What reasons do most people have for using cosmetics from Revlon? One thing we know for certain is that it isn’t the price because Revlon is one of the top end cosmetics lines, but when you combine price, quality, and selection, it is unlikely that you will find another product that comes close to that of Revlon. Most cosmetic lines are limited in what they offer, but with Revlon, you can buy everything including skin care and fragrances from the same manufacturer. For those with sensitive skin or who need something that is hypoallergenic, Revlon’s Almay line has what you need there as well as Revlon’s age defying variety and much more. Other reasons people may choose Revlon is they trust the name. When a product has been on the market as long as Revlon has and still has the following that it does, that gives the distinct impression that the product is still strong enough to surpass the competition and maintain its trust with its loyal customers.
Revlon’s cosmetic, fragrance, and skin care lines have been around for long enough that they have a history that speaks for their products. If you haven’t yet become a loyal customer, now is the time to start. No matter what kind of skin you have, Revlon has a product that is right for you.