Chan kicks higher, flies higher, and remains in action. The avenging hero and stuntman is metamorphosing into a businessperson with a less violent screen image in the East and West. His action movies have stupefied viewers in a blink of an eye; his new strategies are steamrolling on a well-oiled track defying age, martial arts and comic capers. Chan is a brand and a business savvy actor, investing in roles, production, properties and charities. The ‘Brand-Jackie Chan’ rolls out another new image thirty years on from his first film as a child artist… a new gift to keep fans ticking, surfing and watching him forever frame by frame. Stunt action shall remain Jackie’s main forte. Post 1994 Rumble In The Bronx and 1998 Rush Hour, as an actor he appeals. The mandarins of Hollywood keep him in mind during casting. The man with the brawn has business savvy brains too. His business move to extend his brand image is an on going process. Expanding and reinventing himself, he knows he will not remain hero material for long. He does not perceive himself even as a stunt hero after having broken every bone during these long action years! He isn’t basking on the Rush Hour image of detective Lee. When movie Moghal historians consigned late Bruce Lee’s acts in the cans, Chan took over as a martial arts hero. He moved away from the shadow of his predecessor to have an individual fan following. The new generation of Jackie fans see him as an approachable, lovable hero to idolize, at least in Chinese society. Britain’s ex PM Tony Blair considers Rush Hour his favorite flick.

With a sequel to Cannonball came an acknowledgement as an act. He was honored for his performance in Police Story. As he steam rolled in American hearts, he gave a new meaning to comedy. Much before Chan regaled audiences with co-star Chris Tucker he reinstated his quintessential talent in Rumble in the Bronx. He made an impact as Ah Keung. Hollywood perceives Jackie as an Asian martial arts hero in reel life and the media has never failed to move away from this image. He will not play a negative character, no matter how challenging the role of an anti-hero is. He sees himself as an actor with his investments beyond production of films meaningful roles, awards and statuettes. Jackie Chan is marketing himself as a hero with a squeaky clean image. No frills, no cheap kiss for the shy hero. Meaningful stories are replacing sex and violence. However, his business sense keeps him still in action movies as an umbilical chord. He has more business stunts up his long sleeves. The star from the Orient continues to charm and silently challenge the realm of immortality. Quick movements, high kicks and walking over vertical walls like the Spiderman, a thin lissome frame and lots of guts, Jackie’s survival techniques have more mental make-up coupled with an Oriental wit and charm. Jackie has updated Kung Fu sequences and presented them more stylishly, thanks to his long exposure to Hollywood films. This American experience has armed Jackie Chan with a unique expertise to adapt techniques to world cinema. Each time that Jackie has hit the jackpot, he has improvised giving the audience exactly their money’s worth in East or West.

Back home he is much more than a Hollywood star. He has a foundation supporting youngsters. His brand of fashionable clothes, merchandise and toys is quite an indication to his business savvy brain. The man with the brawn has brains too. As a perfect example of a business actor Chan has shown what one can do with billion dollars worth of wealth and fame.