Articles of category "Maidenform"

Rebelling against the dull, flat chested fashions of the day, seamstress Ida Rosenthal, her husband William and Ida's employer Enid Bissett began producing clothing and undergarments that flattered a woman's natural shape. Calling their line "Maidenform", women's brassieres were the primary garment that brought the company fame and fortune and made their brand a household name.

When you want a lot of support you should invest in Maidenform bras. There is also Maidenform underwear for you to choose from, too. You will want to have plenty of Maidenform bras in your wardrobe. These items look good and are very practical. You can choose from a nice selection of styles, colors and sizes. Make sure you get the right size when you are picking out your Maidenform items.