Anyone who has watched the antics of the Hollywood elite on the entertainment television shows is aware of the icon known as the “Pink Palace.” Located in the swank, affluent community of Beverly Hills near Los Angeles California, the Beverly Hills Hotel is the preferred place to see and be seen by celebrities and the wealthy. Known for its opulence and lush surroundings, guest rates begin at over $500 per night, affirming that like Beverly Hills houses, real estate in the city is among the most expensive in the world.
The richness of the Beverly Hills Hotel’s history is closely tied to Hollywood and film stars that began patronizing the hotel beginning in the 1920’s, shortly after the hotel opened in 1912. Charlie Chaplin, Gloria Swanson and Rudolph Valentino were frequent guests and Will Rogers was made honorary mayor of Beverly Hills at the hotel.
The Beverly Hills Hotel changed ownership shortly before the market crash in the late 1920’s and fell into foreclosure during the depression. The hotel was salvaged and enjoyed its largest expansion and growth during the recovery.
Clark Gable and Carole Lombard carried on their famous affair at the Beverly Hills Hotel, Marlene Dietrich broke the “no slacks for ladies” rule and claimed bungalow number eleven as her own, while Howard Hughes assumed residency in four bungalows in 1942. Humphrey Bogart spent considerable time in the famous Polo Lounge.
Sharing the grounds with stars like John Wayne and Henry Fonda and enhancing the Beverly Hills Hotel’s reputation as the address of prestige during the 1950’s, was the arrival of international royalty including Prince Philip, the Duke and Duchess of Windsor, King Albert of Belgium and the Crown Prince of Monaco. The Polo Lounge continued its tradition of hosting famous drinking legends with the likes of Frank Sinatra, Dean Martin and other members of the Rat Pack.
Through several changes of ownership since its founding in 1912, the hotel has not only survived, but flourished, retaining today its solid reputation for unparalleled luxury, service, location and beauty. It remains the place to see and be seen and still hosts today’s newsmakers. The Beverly Hills Hotel is nearing a century as a bastion of elegance and privacy for the wealthy and the celebrated.
The hotel offers other amenities including a children’s program and pet pampering. Jazz, Latin music, pop and love songs are enjoyed on the patio at the Polo Lounge. The hotel has been named by “Leading Hotels of the World” as the number one hotel in the United States.