Every day occurrences are replete with entire lines of greeting cards designed for everything from the important personal occasion to an opportunity to just say hello to someone you are thinking of. Think of the scores of sympathy cards and romantic cards, anniversary cards, and of course, the most popular of all cards, the birthday card. Birthday cards are by far the most popular cards made today. They range from simple forty-nine cent one line cards that you find at wholesale outlets to complex cards with built in digital music makers. There are cards that fold out, are made to hold money, are riddles that lead to hidden birthday presents. Birthday cards are so popular and diverse they are almost an industry unto themselves. It’s difficult to believe that anyone of any age exists that has never received a birthday card. Birthday cards are even hand delivered by agencies along with gifts like chocolate and flowers. These are called birthday grams, and, in fact, there is a very embarrassing version of the birthday gram called a singing birthday gram. The singing birthday gram is sung by a delivery person and is often intended to embarrass the recipient. If you’ve ever received one you know that they usually succeed. There is also the adult version of the birthday gram called the stripper gram delivered, of course, by a stripper who does a personal striptease for a lucky and usually happy birthday boy or girl. Greeting cards and online greeting cards are quite creative these days. The industry is booming and growing as never before. In fact, the biggest of all greeting card companies has it’s own television network.
Hallmark, the mother of all greeting card companies has a national cable network named after itself, The Hallmark network focuses on films and television shows that center around family content. Hallmark produces a series of family films and television shows with its own production company. Clearly, the greeting card business is a good business to be in these days.