Every girl, from the day she starts playing with her dolls, plans her wedding. She dreams of the magical ambiance, where she would be transformed into one as beautiful as a princess by the bridal finery.
The trends are changing slowly. Marriage is steadily replaced by the "live-in" relationships which are more suitable to the emotionally and financially independent youth mass in Asia, as they concentrate more and more on their careers and ambitions, pushing the marriage out of their priority lists.
Paradoxically, Asian bridal business is thriving. It is actually one of the businesses which can keep pace with the IT boom. The Asian bridal trousseau owing to the rich heritage of the sub-continent has a very large inventory. Starting from the jewellery which is the most important aspect of the Asian bridal package, to the clothes, make-up and hairdo, every detail has to be special.
The traditional wedding ceremonies are having a great come-back. The youngsters, who do decide to tie up the knot, actually enjoy the elaborate customs and traditions prescribed by their culture. Observing this trend, the Asian wedding planners now offer a vast range of services from shopping to total wedding planning of the couple, including the religious ceremony. There is a myriad of Asian wedding services to suit every budget. These services now cover not only the glamorous part like the reception, but also the mundane tasks like distribution of invitations, confirmation of guests, traveling arrangements of the visiting relatives, as well as their accommodation and transfer in the city. The Asian bridal and wedding services today is a major event planning business. So much so, that there are now post-graduate institutions where Asian wedding planners and Asian wedding services are becoming in-demand certificate courses.
A new entrant in the on the busy agenda of the Asian wedding planners is the realty TV. The wedding video is making a massive come-back. The technology now highlights the pleasure of the bride and bridegroom by constantly playing back the important parts of the ceremony on specially mounted TV monitors. The guests feel comfortable to watch the replays of the ceremony from their comfortable places in the venue. It is no more needed to crowd around the newly weds to feel part of the ceremony.
The Asian bridal trousseau includes special moments with family and friends shot and edited specially for the D-day. These shots are replayed during the dinner to the guests who enjoy the candid camera entertainment. The emotional richness smoothly blends with comedy and matter-of-fact pictures making the celebrations complete and more enjoyable than ever.
Traditional weddings are beautiful. And their immense beauty is highly enhanced by today's latest technology. Today young people do not marry as young as their previous generations. Some may even not choose to marry at all. But for those who do, the traditional weddings are even richer in heritage today than yesterday.