Studies have shown that the prevalence of the Latino woman on matchmaking sites is due to the difficulty which an American Latin woman has in maintaining a household without a spouse. Most Latin American women live in households with five or more members, a huge difference between the American Latin household of North America, with perhaps the lonely exception of the Mexican American households in the United States. Unless the young woman of child bearing age is from a more wealthy background, the chances are that the longer she stays single the more household resources she will consume. Therefore it becomes a principal priority of the American Latin woman to marry as soon as she can, regardless of the method employed to do so, to reduce the burden on the entire family.
If American Latin women have the unique opportunity to scale the professional ladder they will most likely not be found utilizing online dating services or online matchmaking services, or so-called mail order bride services. They will stay single far longer in concordance with the improved professional opportunities they encounter.
Employment opportunities directly affect the necessity for the American Latin woman to utilize online matchmaking services, so-called mail order bride services, or online dating services. An American Latin woman will have far fewer opportunities at upper level management positions, or higher paying positions of any kind than their North American counterpart, and therefore will be at more of a disadvantage to remain single longer than their North American counterparts. That seeking matchmaking success online with American Latin women should and probably often do, understand that the match made would be with a woman who is not of independent means, who is searching for an improvement in their lifestyle that their own culture does not offer to them as a demographic sector.
Finally, another difference between the dating and online matchmaking sector between the American Latin woman and the non Latin woman lies in childbearing traditions. The North American woman is under far less burden to bear children as part of their identity. North American women probably subscribe to the notion that bearing children is essential to their feminine identity and individual purpose less frequently than nearly any other culture on earth. The American Latin woman however, holds child bearing as an essential part of life to be addressed during a time in their life when bearing children is a low risk affair. The American Latin woman must find a spouse with whom to bear children and raise them under financial security and within a household of two married parents, not long after or even during their teen years.
The balance that the American Latin woman must find between the economic, social, and cultural pressures therefore brings a large number of Latin American women to find mates and husbands through the utilization of online matchmaking and husband finding services.